Digtek Civil — Ad Previews

Paid ads vs free posting — how to use these

Why not just post them? A Facebook business page post only reaches a small slice of people who already follow the page — it won't put Digtek in front of new customers. Free posting still matters, but its job is different: when someone gets a quote and checks the page, regular project posts make the business look real and busy. Paid ads are what actually reach new homeowners.

PAID AD The lead generators. Set up in Meta Ads Manager with a Leads or Calls objective — not the "Boost post" button (boosting buys likes, not enquiries). Target 40–50 km around Beaudesert + Logan + Gold Coast hinterland; exclude inner Brisbane.
FREE POST Post to the page as normal updates, roughly one a week. Drop the "call now for a free quote" lines when posting free — they read better as project showcases than sales pitches.
RETARGETING Cheap ads shown only to people who already visited the website but didn't enquire. Needs the Meta pixel on the site collecting visitors for a few weeks first.

Budget summary

Month 1 (launch): Ads 1 + 2 + 4 running paid ≈ $17/day ≈ $500/month. Ads 1, 6 and 10 also posted free.
Month 2 (rotate): swap in Ads 3, 7, 8; add retargeting (Ads 6, 9) ≈ $20/day ≈ $600/month.
Seasonal: Ad 5 as a ~$200 one-off burst before the wet season.
Why the maths works: minimum job size is $5k+ — a single job won from ads pays for roughly a year of this spend. Give it a full 8 weeks before judging; the first fortnight is Meta's learning phase.

Timeline at a glance

Before spending anything: finish the Google Business Profile with these same project photos. People searching "retaining wall builder Scenic Rim" are the hottest leads and GBP captures them free — Meta fills the pipeline on top.
Week 1: launch Ads 1, 2, 4 paid · post Ad 1 and the Ad 10 reel free.
Week 2–3: post Ads 6 and 2 free · leave paid ads alone to learn.
Week 4: start retargeting (Ads 6 + 9) once the pixel has data.
Week 5+: rotate Ad 3 in as creatives fatigue.
Month 2: launch Ad 7 (builders, separate audience) and Ad 8 (growth estates).
Late Oct–Nov: run the Ad 5 storm burst before the wet season.